Last Updated:
May 30, 2020

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NIMA FRANCIS – M1934 Before Maggi instant noodles was launched in India in 1983, nobody had imagined that a snack could be prepared in a jiffy. Ushering in the ‘two-minute revolution’, this product was initially targeted towards middle class working women who struggled between their duties in both the public and the private spheres. But more than Maggi moms, the product appealed to children and youngsters. In no time, Maggi was at the tip of everyone’s tongue, quite literally. For three decades, it was a smooth sailing for Maggi. But a storm struck in 2014 when a laboratory in Gorakhpur Read More
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