Factor Analysis for Happenstance Sandals

FACTOR ANALYSIS FOR HAPPENSTANCE SANDALS Author: Bhavesh Choudhary, Paramjeet Singh, Vaishnavi Salunke, Sachin Kumar -ITM Business School   Introduction: Happenstance footwear is a pioneering brand focused on delivering extreme comfort through innovative designs and materials. Established to address the gap in the Indian market for stylish yet comfortable shoes, Happenstance employs advanced technologies like Fluffium… Continue reading Factor Analysis for Happenstance Sandals

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Comparative Analysis of Four Leading Watch Brands

  Title : Comparative Analysis of Four Leading Watch Brands Author : Riya Kashte Introduction : The watch industry, steeped in history and innovation, has evolved into a symbol of status, style, and precision. This study delves into the realm of consumer perception regarding four prominent watch brands: Rolex, Timex, Michael Kors, and Cartier. Each… Continue reading Comparative Analysis of Four Leading Watch Brands

Factor Analysis of Dyson Airwrap

Authors: Mantri Drishti(021330024329), Manshi(021330024327), Maithily Godhankar Introduction –The Dyson Airwrap is a cutting-edge styling tool that has revolutionized the way people style their hair. Known for its sleek design and innovative features, the Airwrap uses advanced technology to create salon-quality styles with ease. Its standout Coanda air technology effortlessly wraps hair around the barrel, reducing… Continue reading Factor Analysis of Dyson Airwrap

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Marketing Analysis

Marketing Analysis Author: Gaurav Chopade Methods for Latent Moderation Analysis in Marketing Research Pieters et al (2022) emphasize that the study compares six methods for latent moderation analysis and offers valuable recommendations. Notably, the choice of methods depends on the researcher’s discretion, particularly when reliabilities of moderation variables . The factor scores method and the… Continue reading Marketing Analysis

Marketing Strategy

Marketing Strategy Author: Aaron J D’souza Marketing strategy in era v. Godfrey and Higgins (2020) emphasize the dominant discourse within marketing strategy is shaped by the mainstream Marketing Management School, which emerged in the mid-20th century. This discourse is constructed of certain beliefs, ideas and arguments that are preferred, while others are silenced. The rational… Continue reading Marketing Strategy

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DIGITAL MARKETING

DIGITAL MARKETING AUTHOR: AKSHAY SHAMRAO PUJARI DIGITAL MARKETING FOR NPO: Yoon and Cheolho,(2024) stated that, we found that compatibility with the technological context seems to be the most important analyzed factor. This is consistent with previous studies on technology adoption in organizations . Moreover, this result expands previous findings to NPOs as a type of… Continue reading DIGITAL MARKETING

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Relationship of SBI Life Insurance Company with NIFTY FIFTY and to calculate beta.

AUTHOR:- Siddhika Mahesh Koli INTRODUCTION:- SBI Life Insurance Company Limited is an Indian life insurance company which was started as a joint venture between State Bank of India (SBI) and French financial institution BNP Paribas Cardif. OBJECTIVE:-  To calculate beta of SBI Life Insurance Company and to see its significance. LITERATURE REVIEW:-  SBI Life insurance company… Continue reading Relationship of SBI Life Insurance Company with NIFTY FIFTY and to calculate beta.

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Artificial Intelligence in Healthcare

Author   Raziyabano shaikh (MBA-Marketing)                                          Artificial Intelligence in Healthcare Title: “Machine Learning for Early Disease Detection in Radiology” Citation: Smith, J., & Johnson, A. (2020). Machine Learning for Early Disease Detection in Radiology. Journal of Medical Imaging, 25(5), 1234-1245. Abstract: This paper explores the application of machine learning algorithms in radiology to detect diseases at an… Continue reading Artificial Intelligence in Healthcare

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