Category: Sales – Marketing

TITLE: Rating given to 4 Clothing Brand (startup)companies  by Students   Author: Sujal Upadhyay   Introduction: It’s a survey report presents an analysis of the ratings provided by students of 4 Clothing Brand (startup) Companies.   Snitch: Snitch is a popular Indian men’s clothing brand known for its trendy and affordable designs. They offer a… Continue reading 4 Clothing Brand (startup)companies by Students

Author: VISHWESH CHOUKSEY (021330024496) Introduction: It’s a survey report present an analysis of the rating provided by student of four popular Liquor Brands in India. ROYAL STAG : One of the most popular whiskies in India, Royal Stag redefined the country’s spirits space on its launch in 1995. It pioneered blending Indian grain spirits and… Continue reading Rating given to 4 different Liquor Brands in India by student

Footwear brands and their ratings. Tejasva Agrawal (021330024426) ITM Skills University.   Introduction  Some popular footwear brands in the market are Nike , adidas, new balance and puma, these different footwear brands are known for their different characteristics with each brand leading in some or the other; For example, Puma gives its customers a wide… Continue reading Comparison of 4 footwear brands

Title: Mobile Brand Ratings Author: Shubham Deepak Agavane Introduction: OnePlus is celebrated for its flagship smartphones that combine high performance with competitive pricing, emphasizing a clean and customizable user experience through its OxygenOS interface, appealing particularly to tech enthusiasts. Apple maintains a reputation for premium devices, especially the iPhone, which offers seamless integration with its… Continue reading Mobile Brand Ratings

Title: Brand Management Author:  Tejas Suryawanshi   Internal Branding: Cultivating a Consistent Organizational Identity AGRAWAL , et al (2022) States that the  internal branding is about embedding a consistent brand identity within an organization, involving all employees. The goal is to create a purpose-driven brand culture led by top management, with key elements such as… Continue reading Brand Management.

Title: Green Marketing and its Relation to Consumer Purchasing Behavior   Author’s name: Mansi Kanojia     Introduction to Green Marketing   Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing… Continue reading Green Marketing and its relation to Consumer purchasing Behavior

Title: Green Marketing and its Relation to Consumer Purchasing Behavior Author’s name: Mansi Kanojia   Introduction to Green Marketing Kemper and Ballantine (2019) delved into the globally recognized concept of Green marketing also known as sustainability marketing. It aims to follow the three methods for its sustenance which are Auxiliary sustainability marketing (involved in the… Continue reading Green Marketing and its relation to Consumer purchasing Behavior

Topic: Marketing Management Author: Vaibhav Ghane   What drives acquirers’ myopic marketing management? BOO, C. et al.(2022)This study examines the impact of immediate stock market reactions to merger announcements on the strategic decisions of acquiring firm managers, particularly in terms of marketing investments. While prior literature has focused on the long-term effects of marketing strategies… Continue reading Marketing Management

All about Customer Relationship Management