Title :- Relationship of Sun tv Nifty 50

Author :- Mirza saniya

Introduction :- SUN TV is Indian Tamil-language General entertainment pay channel launched on 14 April 1993. It is the flagship channel of the Chennai-based media conglomerate Sun Group’s Sun TV Network. It was founded and is owned by Kalanithi Maran.[2] It was started airing on open network (Antenna) on July 14’ 2002 at the time of ‘’Majunu” Tamil movie premiering. Then it was removed from this open network on 2005. It was also removed from free dd dth on 9 November 2007. Sun TV launched its HD version on 11 December 2011

Objective: Calculate beta of the Sun tv and see its significance.

Data collection: It started off with a four and a half hour programming per day on a time sharing agreement with ATN. However, in January 1997 it became 24 hours programming channel.
Sun TV was listed on the Bombay Stock Exchange on 24 April 2006 upon raising $133 million.[10] It is the most viewed Tamil television channel in the world with syndicated broadcasts in several countries such as the United States, United Arab Emirates, Singapore, Malaysia, Sri Lanka, Australia, Canada, South Africa, Qatar, Hong Kong, Europe (United Kingdom, France, Germany, Italy, Denmark, Austria, Switzerland, Netherlands and Ireland) and other countries.

Data Analysis:

We can write the equation in the form of Y= a + b(X)
Where Y=Equities Return
X=Nifty-50 Returns
A = intercept and b = slope
Hence, the equation becomes


Regression Statistics
Multiple R 0.751740668
R Square 0.565114032
Adjusted R Square 0.555000405
Standard Error 18.66175129
Observations 45


Df SS MS F Significance F
Regression 1 19459.60166 19459.60166 55.87649442 2.65789E-09
Residual 43 14975.22134 348.2609613
Total 44 34434.823

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept -316.8222706 96.44726395 -3.28492751 0.00203404 -511.3267155 -122.3178258 -511.3267155 -122.3178258
X 0.048575426 0.006498334 7.475058155 2.65789E-09 0.035470286 0.061680566 0.035470286 0.061680566

A= 718.4552102
B= 0.071921012
Y= 718.4552102-0.071921012X
T stat= 5.24
Since P value is less than 0.05 the model is significant @5%.
The above equation shows the relationship between price and demand.