1) Title:
Effect of social media on self-esteem or personality of young adults

2) Sub title:
• Impact on Physical Appearance through social media
• Distortion of reality due to unrealistic expectation.
• Obsession for likes and development of narcissistic personality.

3) Authors:
• Namira Vasta
• Komal Patil
• Samruddhi Raul

4) Introduction:

Social media have become a prominent part of life for many young people today. Social networking sites provide a platform for discussion on hot issues that have been overlooked in a day to day basis. The use of information technology in social media has increased its popularity among the youth, especially among the students of universities. Most people are engaged with social media without thinking about the effects it has are on our lives, whether positive or negative. The current study is conducted to monitor few of these impact of social media on youth. It is a survey-type research using Google forms for analyzing the impact on Physical Appearance through social media on youth. It is a questionnaire study which is designed with random sampling of 100 participants from SNDT university.

5) Objectives:
To understand the phenomena of impact on physical appearance through social media

6) Literature Review:

• Chung, 2021 says social media acts as a change agent. Social media is globally used specially by youths. Health topics are more influenced by adolescent youth which includes there eating behaviour. Influence through social media on eating behaviour effects a lot of youth. Therefore social media channels acts as a health influence tool for maximum youths.

• Gordon,2021 says that Body image interventions for adolescents is high due to impact of social media. Digital Bodies, a single-session body image intervention which aims to target appearance pressures within the social media environment, has also shown promising findings in the United Kingdom. Also my research indicates that Girls engage in more appearance-focused social media use behaviours and report poorer body image outcomes than boys.

7) Data Collection :
We may find ourselves spending more time on social media, and falling deeper into a cycle of negative comparison, guilt and low self-worth, and further eating disordered behaviour. Growing up with social media in this day and age is absolutely detrimental to one’s self esteem and view of their own body. There are hundreds of influencers that are praised for having the perfect body when chances are, it’s completely edited. Which gives off the impression that you can’t feel comfortable in your skin. Beyond that, for those who are blind to the amount of editing being done, are put under the impression that if you aren’t “perfectly” skinny or your stomach isn’t toned and flat then you aren’t beautiful.

Therefore We surveyed 100 participants from campus using Google forms composed on 7 questions which are as follow:
1. I feel embarrassed by seeing muscular bodies of social media influencers
2. I compare my body with others on social media
3. I try to look like people I follow on Social media
4. I feel pressure from social media to lose/gain weight
5. I feel social media promoting body shaming
6. I feel jealous of others on social media
7. I feel famous people are source of fashion

8) Data Analysis
Mean 2.75 2.5 2.42 2.29 3.01 2.26 3.28
Standard Deviation 1.258305739 1.29879509 1.248676067 1.327981684 1.35210274 1.227792632 1.348998881
Standard Error 0.1258305739 0.129879509 0.1248676067 0.1327981684 0.135210274 0.1227792632 0.1348998881
Z -1.986798536 -3.849721975 -4.644919652 -5.346459281 0.07395887685 -6.027076402 2.075613287
Negative Negative Negative Negative Neutral Negative Positive

9) Conclusion :
At 95% Confidence Level
• For Q1, Z value is -1.9867 which is less than 1.96, people did not feel embarrassed by seeing muscular bodies of social media influencers
• For Q2, Z value is -3.8497 which is less than 1.96, people did not compare their body with others on social media
• For Q3, Z value is -4.6449 which is less than 1.96, people did not try to look like people they follow on Social media
• For Q4, Z value is -5.3464 which is less than 1.96, people did not feel pressure from social media to lose/gain weight
• For Q5, Z value is 0.07395 which is between 1.96 & -1.96, people are neutral towards social media promoting body shaming
• For Q6, Z value is -6.0270 which is less than 1.96, people did not feel jealous of others on social media
• For Q7, Z value is 2.0756 which is more than 1.96, people started feeling that famous people are source of fashion

10) Reference

Chung, A., Vieira, D., Donley, T., Tan, N., Girardin Jean-Louis, Kathleen, K. G., & Seixas, A. (2021). Adolescent peer influence on eating behaviors via social media: Scoping review. Journal of Medical Internet Research, 23(6) doi:https://doi.org/10.2196/19697

Gordon, C. S., Jarman, H. K., Rodgers, R. F., McLean, S. A., Slater, A., Fuller-Tyszkiewicz, M., & Paxton, S. J. (2021). Outcomes of a cluster randomized controlled trial of the SoMe social media literacy program for improving body image-related outcomes in adolescent boys and girls. Nutrients, 13(11), 3825. doi:https://doi.org/10.3390/nu13113825