Title
Customer perception on Quality of clothes
Subtitles
• Price of clothes express the quality
• Brand of clothes express the quality
• Number of buying and sold off clothes express the quality
Authors
Richa Malusare (MBA-HRM)
Sana Pathan (MBA-HRM)
Eshika Malusare (MBA-FIN)

1. Introduction
Customer perception is built around the experience that a customer has with a product. Customer perception is also important to determine the kind of image a brand wants to build. Many factors affect the consumer perception on quality of clothes such as price, sales, brand etc. Brand plays important role in consumer perception when it comes to quality. Consumer perceives that a brand provides expected quality clothes as they are more concern with customer preference and customer loyalty towards the brand.
2. Objective
To understand the underlying phenomena of brands of clothes express the quality.
3. Literature review
3.1. Customer oriented brands
Gul, R. F., (2021), et al, indicates that brands are more customers oriented they mainly focused on customer taste, preference before developing any product for them which creates favorable customer perception towards the brand
3.2. Long term use
Personalization of products in the industry 4.0 concept and its impact on achieving a higher level of sustainable consumption. (2020). Study says that brands offers products in such a way that not only satisfied consumer but remain for long time. As consumer looking for long term use of clothes and brands are successfully able to offer durability to their consumer.
4. Data collection
In this study data was collected from 100 students with the help of Google form with likert scale. We approached students from JDBIMS and surrounded colleges. In this study questionnaire method was use to understand views of students on brands clothes quality. Following are the questionnaires used in study
Questionnaire
1. I’m familiar with branded clothes
2. I found myself comfortable
3. I feel confident
4. I always had good experience
5. My branded clothes are durable
6. I never had issues with quality
7. I’m always satisfied

5. Data analysis
For Q.1
Mean 3.86
S.D 1.25
S.E. 0.13
Z 6.86
As Z value is 6.86 which is more than 1.96 people are familiar with the branded clothes.
For Q.2
Mean 3.51
S.D 1.31
S.E. 0.13
Z 3.83
As Z value is 3.83 which is more than 1.96 people found comfortable with the branded clothes.
For Q.3
Mean 3.66
S.D 1.27
S.E. 0.13
Z 5.14
As Z value is 5. 14 which is more than 1.96 people feel confident.
For Q.4
Mean 3.27
S.D 1.10
S.E. 0.11
Z 2.48
As Z value is 2.48 which is more than 1.96 people always had good experience.
For Q.5
Mean 3.55
S.D 1.02
S.E. 0.10
Z 5.31
As Z value is 5.31 which is more than 1.96 people found clothes are durable.
For Q.6
Mean 3.20
S.D 1.14
S.E. 0.11
Z 1.76
As Z value is 1.76 which is in between -1.96 and 1.96 people are neutral never had issues with the quality.
For Q.7
Mean 3.33
S.D 1.12
S.E. 0.11
Z 2.95
As Z value is 2.95 which is more than 1.96 people are always satisfied with the Branded clothes.
6. Conclusion
1. People are familiar with the Branded clothes which is positive accept H1
2. People found comfortable with the Branded clothes which is positive accept H1.
3. People feel confident which is positive accept H1
4. People always had good experience which is positive accept H1
5. People found clothes are durable accept H1
6. People never had issues with the quality which is neutral accept Ho
7. People always satisfied with the Branded clothes which is positive accept H1
7. Reference
Gul, R. F., Dunnan, L., Khalid, J., Baig, S. A., Awan, F. H., & Mingguang, L. (2021). Linkages between market orientation and brand performance with positioning strategies of significant fashion apparels in pakistan. Fashion and Textiles, 8(1) doi:https://doi.org/10.1186/s40691-021-00254-9
Personalization of products in the industry 4.0 concept and its impact on achieving a higher level of sustainable consumption. (2020). Energies, 13(22), 5895. doi:https://doi.org/10.3390/en13225895