Business Research Methodology
Research Assignment

Faculty In-Charge – Prof. J K Sachdeva

Name SAP ID
Glavan Fernandez – 80012100908
Khushboo Gangvekar-80012100835
Nihhar Tated – 80012100955
Prateesh Bhambhani- 80012100882

Problem Title:
To determine People’s opinion on the authenticity of products purchased online

Name of researchers
• Glavan Fernandez
• Khushboo Gangvekar
• Nihhar Tated
• Prateesh Bhambhani

Introduction:
Online shopping is the process of buying goods and services from merchants who sell their products on the Internet. When people are unable to see/feel and purchase the product, there is always an element of doubt whether the Product is genuine or not. To understand the customers’ mind-set we formed a set of commonly raised questions in their minds which could determine customer’s opinion on the authenticity of products purchased online

Objectives:

Sub problems –
1. Counterfeit of the branded product
2. E-Commerce Fraud
3. Quality Assurance Check
Below mentioned are the Questions to be surveyed
We take
Null Hypothesis – H0
Alternate Hypothesis – H1

Questions statements:
1. I am afraid of receiving a counterfeit product from online shopping.
H0: I am afraid of receiving a counterfeit product from online shopping.
H1: I am not afraid of receiving a counterfeit product from online shopping.

2. I faced a problem in returning counterfeit product.
H0: I faced a problem in returning counterfeit product.
H1: I faced no problem in returning counterfeit product.

3. The process of returning counterfeit product is easy.
H0: The process of returning counterfeit product is easy.
H1: The process of returning counterfeit product is not easy.

4. I want E-commerce sites to list only trademarked products.
H0: I want E-commerce sites to list only trademarked products.
H1: I want E-commerce sites to not list trademarked products only

5. Products should be audited regularly
H0: Products should be audited regularly
H1: Products need not be audited regularly

All questions are based on the Likert scale:
• Strongly Disagree
• Disagree
• Neutral
• Agree
• Strongly Agree

Data Collections:
We floated a Google form which Comprised of the Name of the surveyor and the set of questions that were to be answered.

Data Analysis:

SE = SD/√N
Z = (X-Mu)/SE
If Z > 1.96, accept positively
If Z is between 1.96 and -1.96, people are neutral
If Z is less than – 1.96 accept negatively

Findings:
Based on the given reference of the z values above we determined the following observations for all the questions of our survey.

Q1: From the computed z value i.e. 4.277, we can see that our sample audience is afraid of receiving counterfeit products while shopping online. We fail to reject null hypothesis in this case.
Q2: From the computed z value i.e. -2.376, we can see that our sample audience did not experience any inconvenience while returning any counterfeit product they might have received when they shopped online. We reject null Hypothesis in this case
Q3: From the computed z value i.e. 2.849, we can see that our sample audience found it easy to return the counterfeit products they might have received while shopping online. We fail to reject null hypothesis in this case.
Q4: From the computed z value i.e. 10.729, we can see that our sample audience strongly agrees with the fact that e-commerce websites should only list trademarked products on their platform. We fail to reject null hypothesis in this case.
Q5: From the computed z value i.e. 31.678, we can see that our sample audience strongly agrees with the fact that e-commerce companies must audit their products regularly in order to prevent delivery of any counterfeit products. We fail to reject null hypothesis in this case.

Conclusion
With Reference to our survey questions & the overall z-value computed it can be clearly seen that the customers have mixed opinion about receiving counterfeit products where one section of our customers is still anxious about receiving the wrong product, on the other hand people have trust in the return process which the e-commerce platforms have formulated. Thus giving us a neutral response.

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