BRM Assignment

Title: Comparison of 4 shoe brands.

Author: Poonam Mali_MMS_10007

Introduction: In today’s fashion world shoes have to be more versatile than ever. Shoes are the defining piece that creates a style. They make a statement and add function to fashion.so here we compared four shoe brands namely – 1.Puma 2.Addidas 3.Reebok 4
4.Nike which are trending all over the world.

Objective: To Compare Puma, Adidas, Reebok and Nike.

Literature review:

1)”Shoes. They’re like cars, but for your feet.” the facts derived from the 2021 edition of Campaign Asia-Pacific’s exclusive Asia’s Top 1000 Brands research, done in partnership with Nielsen IQ, which include luxury brands as well as affordable brands that people might choose for everyday use and also brands that many people can’t afford to step into. Since shoes and sportswear are closed enough, this report also includes the top 10 sportswear brands also .the top 10 shoe brands are Nike, Adidas, Gucci, Puma, Louis Vuitton (LV), Vans, Bata, Reebok, Prada and Chanel .As per the research for both shoes and sportswear brand Nike is at no 1 and adidas ranked at 2 at all 14 market surveyed. This is about Asia’s favourite shoe and sportswear brands, across the region and in specific markets.
The top 10 shoe brands in Asia-Pacific | Marketing

2)In today’s fashion world shoes have to be more universal than ever. The designers of the fashion world have acknowledged shoes for every occasion; even for those that don’t like to wear shoes. In today’s business world we will see women give preference in events like weddings or banquet type parties to wearing lower and fatter heeled shoes in order to protect their feet over any type of high heel. Tennis shoes are a favorite and provide comfort doing things like gardening, shopping, cleaning the house, most women’s prefer to wear them. Sandals are the shoes of summer. Contrast boots of all sizes show off the style of the boot. Short boots can also make a statement and an easier time switching with long boots. Shoes make your feet feel like they’re floating in the clouds and that creates a style which is defined by every piece of the outfit including the shoes.
Shoes a fashion statement for all – Free Business Articles, Free Research Articles – Fibre2fashion.com

Data collection:
The google form was created to collect data from the 30 respondents where they are asked to rank the shoe brands on the scale of 1 to 10.

Data analysis:
H0: All of them are the same.
H1: Any of them is different.
ANOVA Table:

Source of Variation SS df MS F P-value F crit
Between Groups 34.69 3 11.56 14.38 4.95 2.68
Within Groups 93.23 116 0.80
Total 127.92 119

Conclusion:
P Value is 4.95 F value is 14.38 which is greater than F Critical Value of 2.68
That means all the Shoe Brands are not the same, at least one of the brands is different.
So, accept H1 , and reject H0.