Author: Akshata Thorawade
Introduction:
HP and Dell are the United States laptop brands, Asus is a Taiwan laptop brand, Lenovo is a China laptop brand. These are some of the laptop brands commonly used by people within one’s budget and with all the needed features. This is the report to compare these laptop brands and to analyze the variance.
Objective:
To compare HP, Dell, Asus, Lenovo and figure out if anyone is different
Literature Review:
CONSUMERS BRAND PREFERENCE OF LAPTOPS
[1]Geetha D. (2013), India’s developing economy notifies the positive impact of this technology and is continuously moving towards growth. Initially, the laptop market started functioning as a niche market but now it has various market segmentation as per their market demand. India is the third fastest-growing laptop market. The research design adopted in this study is both descriptive and analytical in nature. Commercially vibrant and Industrially advanced Coimbatore is an educational hub enriched with a Humpty number of Educational Institutions and computer learning centers – Universities, Colleges, and Schools. This research study area is suitable to find out the laptops’ brand preference. The customers of Dell, Hp/Compaq, Sony, Samsung, and Lenovo laptop brands in Coimbatore are samples selected for this study. A sample of 300 respondents was selected. The purposive sampling technique is used. The study covered a period of six months from January 2013-June2013.
A STUDY ON CONSUMER PREFERENCE TOWARDS LAPTOPS IN TIRUCHIRAPALLI DISTRICT
[2]Baker, (2002), Aim of this study, the customers using Laptops to find the level of their preference, perception, and satisfaction. It was collected with the aid of a formally structured interview schedule, with personal face-to-face interaction. The schedule covers personal data, economic conditions, and satisfaction towards charges and services suggestions from the consumers. The researcher has selected the sample to the maximum of 600 consumers from five taluks viz., Trichy, Musiri, Manapparai, Lalgudi, and Thuraiyur, Out of all the five taluks selected for the study purpose, 120 consumers are selected from each taluk for the study. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyzes the results, and communicates the findings and their implications.
Data Collection:
I choose four laptop brands on which I will make my analysis. Then I made a google form asking them to rate them on a 1 to 10 scale. The form was shared with the 30 people and their feedback was then collected in an Excel Sheet. The data was analyzed by the ANOVA(Single Factor) method. By analyzing the values we came to the conclusion.
Data Analysis:
ANOVA: Single Factor
Between Groups :
SS:- 30.625
Df:- 3
MS: – 10.208
Within Groups :
SS: 94.966
Df: 116
MS: 0.81867
F:- 12.47
P-value:- 3.99
F-crit:-2.682
Conclusion:
The calculated value of F(3,116) is 12.46929 at 0.05 level of significance and the tabulated value of F(3,116) is 2.6828 at 0.05 level of significance, therefore calculated value of F is greater than the tabulated F value hence we reject the null hypothesis and accept the alternative hypothesis that means we can conclude there is a significant difference in the mean of these products.
References:
Geetha D. (2013). “Customer’s brand preference of laptops (with special reference to Dell, HP/Compaq, Sony, Samsung, and Lenovo)”, M.Phil. Thesis, Avinashilingam University for Women, Coimbatore.
Baker, Parasuraman, Grewal, & Glenn, “The influence of multiple store cues on perceived merchandise value and patronage intentions,” Journal of Marketing, pp.133-151, 2002.
