Title : Analysis of ANOVA on most preferred “Cartoon Characters”

Author : Ragini Singh_MBA Fin _10009

Objective : Comparing Cartoon characters i.e, Doremon, Shinchan, Mickey Mouse, Barbie

Literature Review:

1. Pedük (2012) in his article “A Study on Characteristics of Parents’ TV viewing and children’s opinions on the cartoons they The Negative Effect of Cartoons on Children watched” examined the characteristics of parents’ TV viewing and children’s opinions on the cartoons they watched. The data collected using face to face interviewing method through a questionnaire. It was found that parent thought that they were affected by the cartoons that their children had been viewing for a long time. The study shows that parental TV viewing duration is between 2 and 3 hours, children watch TV with their family and half of them zap to determine the program to be watched, their decisions are taken into consideration through their family’s requests, whatever is to be watched sometimes was not decided beforehand, the channel was switched after the commercial or the program viewed finished, parents’ first preference was prime news, 67% of parents had no idea about TV viewing, it should be the broadcasting company to inform primarily, documentaries make the top of the list by 57 % followed by cartoons, domestic – foreign TV series, documentaries, news and sports programs are the ones that were allowed to watch apart from children’s programs. Related to the cartoons that children watch, majority of parents could name a film and they also think that scenes of violence, killing, fighting, guns and harmful behaviors should be presented in a way that won’t physically harm the child and cartoons that are appropriate to watch are the ones that have educational, instructional, entertaining features developing imagination and Rcreativity.

2. Richard Felton Outcault’s Yellow Kid editorial cartoons,
published in 1896 in the New York World, are one example: “[Yellow Kid]
brought something new and upsetting into American homes: the slums, and slum

kids, and ordinary cruelty, and slang, and the cockiness of poverty”

Data Collection

Survey on Cartoon Character. Give the range Between 1-10. Then Find ANOVA on the data gathered.

Data Analysis

Anova: Single Factor

Groups Count Sum Average Variance
Column 1 35 316 9.02857143 2.38151261
Column 2 35 321 9.17142857 1.08739496
Column 3 35 315 9 1.29411765
Column 4 34 276 8.11764706 2.89483066

Source of Variation SS df MS F P-value F crit
Between Groups 23.7219757 3 7.90732523 4.14603449 0.007586 2.671676
Within Groups 257.472269 135 1.90720199

Total 281.194245 138

People’s experience or likings with cartoon characters like Doremon, Shinchan, Mickey Mouse, Barbie
Are very difficult from one of the above mentioned characters. But while doing ANOVA we can see that most of the People like Shinchan.