Introduction: Chocolate is a food product made from roasted and ground cacao pods, that is available as a liquid, solid or paste, on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civilization (19th-11th century BCE), and the majority of Mesoamerican people – including the Maya and Aztecs – made chocolate beverages. Chocolate is one of the most popular food types and flavors in the world, and many foodstuffs involving chocolate exist, particularly desserts, including cakes, pudding, mousse, chocolate brownies, and chocolate chip cookies. Many candies are filled with or coated with sweetened chocolate. Chocolate bars, either made of solid chocolate or other ingredients coated in chocolate, are eaten as snacks. Gifts of chocolate moulded into different shapes (such as eggs, hearts, coins) are traditional on certain Western holidays, including Christmas, Easter, Valentine’s Day, and Hanukkah. Chocolate is also used in cold and hot beverages, such as chocolate milk and hot chocolate, and in some alcoholic drinks, such as creme de cacao.


Objective: To compare the 4 products.

Literature Review: According to UK (2013) The Cadbury’s core purpose is to “make today delicious “to captures what they want to per sue. This company produce delicious foods that people want to taste it and the Cadbury has a 70% value market furthermore it is the highest brand share in the world. Most of the people preferred Cadbury dairy milk than the other flavours and the price and packaging is important for the people where chocolates are concerned. Most of the consumer of Cadbury dairy milk are loyal to the chocolate if the chocolates they want is not available they don’t buy other brand of chocolate they postpone their purchase in addition to that the brand of the chocolates is what matters to a lot people
Bublitz, Parecchio and Block (2010) conclude consumer interest in environmental and social criteria when purchasing food products is on the increase and information found on packaging will be more effective for customers who are evaluating the sustainability and ethics of products. Consumers are able to express concerns about companies’ ethical behaviour through processes such as ethical buying and consumer
behaviour. Auger, Devinney, and Louviere (2000) build on this idea, suggesting consumers are able to translate ethical concerns by means of buying or boycotting products for their positive or negative qualities. These processes have been illustrated with companies including Nike, Nestle, GAP, Ben & Jerry’s, BP, and Cadbury’s (Ethical Consumer 2018). Doane (2001) defines ethical consumption as the purchase of a product that concerns a certain ethical issue such as human rights, labour conditions and animal wellbeing.

Data collection:
Primary data
Secondary data

Data Analysis:

Anova: Single Factor

Groups Count Sum Average Variance
10 34 287 8.441176471 1.950980392
10 34 251 7.382352941 2.728163993
10 34 298 8.764705882 1.942959002
10 34 315 9.264705882 0.867201426

Source of Variation SS df MS F P-value F crit
Between Groups 64.66911765 3 21.55637255 11.51315007 9.39139E-07 2.673217831
Within Groups 247.1470588 132 1.872326203

Total 311.8161765 135

All are same groups.