One way ANOVA Test with Alia Bhatt’s Four Different types of Movies.
Author: Dhanistha Dave
Introduction:
Alia Bhatt is an Indian-born British actress and singer who works in Hindi-language films. Her accolades include four Filmfare Awards. She has appeared in Forbes India’s Celebrity 100 list since 2014 and was featured by Forbes Asia in their 30 Under 30 list of 2017.Born into the Bhatt family, she is the daughter of filmmaker Mahesh Bhatt and actress Soni Razdan. After making her acting debut as a child in the 1999 thriller Sangharsh, she played her first leading role in Karan Johar’s teen drama Student of the Year (2012). Additional to acting in films, Bhatt has launched her own line of clothing and handbags as well as the production company Eternal Sunshine, and is the founder of the ecological initiative CoExist.Bhatt is also the celebrity endorser for a number of brands and products, including Coca-Cola, Garnier and Maybelline. Duff & Phelps estimated her brand value to be US$36.5 million, in 2018, the eighth highest of Indian celebrities. She is one of the top actresses of today’s generation and she is ofcourse the favourites of many of us.
Objective:
To compare four different types of Alia Bhatt movies by using one way Anova test

Literature Review:
1. Born star : Alia Bhatt
Vogue article(2020) states that after her debut having just one film under her belt at the time, the then 20-year-old surprised fans and critics by delivering a nuanced and raw performance in Highway which had already set the benchmark for herself as well as other actresses of her time. Later on Udta Punjab, a film that spoke about the prevalence of drug abuse in the underbelly of Punjab, saw Bhatt play a small, yet impactful role which was another turning point in her life. In 2016,Alia Bhatt gave one of her finest, most honest performances with Dear Zindagi, which chronicled the life journey of a young woman trying to balance her career with her emotions, eventually finding a new perspective on life with help from her therapist.And then comes the Raazi where Bhatt’s character captures the audience with grim determination and heroic demeanour whereas in Gully Boy as Safeena, a fighter at heart who will stop at nothing to make her relationship work.
2. Brand value due to her rising career:
SportsKhabri (2021) states that Alia Bhatt, apart from acting, also entertains her fans with several different kinds of quirky advertisements.In January 2021, Flipkart launched the sixth edition of its “India Ka Fashion Capital” campaign. Featuring Bollywood’s icons, Ranbir Kapoor and Alia Bhatt.In November 2020 Digital payments platform, PhonePe announced its campaign ‘Karte Ja. Badhte Ja,’ featuring its brand ambassadors Alia Bhatt and Aamir Khan. Alia Bhatt, along with Ayushmann Khurrana, was roped in as the brand ambassadors of JSW Paints, a greenfield venture, in September 2020. The company released its first-ever marketing campaign, ‘Har Rang Har Kisi ka,’ featuring both these Bollywood actors. In January 2020 Personal care brand, Vicco has signed actor Alia Bhatt as their brand ambassador. The jingle ‘Vajradanti, Vajradanti, Vicco Vajradanti’ for Vicco’s oral care brand Vajradanti was resurfaced in a campaign featuring her.In 2020, actress Alia Bhatt replaced Jacqueline Fernandez to become the new face of the brand.part from these brands, Alia has promoted various social initiatives. The Adar Poonawalla Clean City Initiative and Coexist are to name a few.

Data collection:
1. Data was collected by sending a google form link for giving ratings
(from 1 to 10) to four different hit movies of Alia Bhatt.
2. Survey of 35 people was conducted through this google form . 3.Calculated the F value from ANOVA table
4. Compared the calculated value with the tabulated value of F table

Data Analysis:
A = Raazi
B = Gully Boy
C = Udta Punjab
D = Highway
H0 : A=B=C=D
H1 : Any one of them is different
Calculated value in the excel sheet from ANOVA Table, the F value is 8.759129, 3df, 136df
Tabulated value from the F table 0.05 , 3df, 136df = 2.6691
As calculated F value (8.759129) is more than table value, so reject H0, accept H1 which means any one of them is different.
Conclusion:
People’s experiences or likings with Alia Bhatt’s movies like Raazi, Gully Boy, Udta Punjab and Highway are very different from any one of the above mentioned movies.
Any one of Alia Bhatt’s movies are different.

Reference:

A sneak peak into Alia Bhatt’s Advertising Portfolio

https://www.vogue.in/culture-and-living/content/best-alia-bhatt-movies-every-bollywood-fan-should-watch-highway-gully-boy