Comparison of Four Fashion Designers

Sarita Panwar

Introduction: Sabyasachi has a brand aesthetic that cannot be replicated. His work with embroidery and fabric is far superior than any of his contemporaries. There is always going to be a distinct feature that separates a Sabya design from all else. Indian designers are showcasing the higher-end of the creativity than before and to complement this fact further, the list of the most successful artists is not an easy one to make, since there is a huge glut of talent available in the design fraternity. Talking from Wedding dress designers in India to indo-western designers, there is a great number of designers available with incredible talent in India, and the evolving fashion adaptation has opened many doors for every kind of designer. Out of which four Fashion Designers have been considered for the comparison.
1. Sabyasachi Mukherjee
2. Manish Malhotra
3. Masaba Gupta
4. Ritu Kumar

Objective: To Compare Four Fashion Designers by Using One Way Anova Technique.

Literature Review 1: The 1980s to 1990s: This era was characterized by expansion of Fashion schools in India which was tagged by an outbreak alteration to Fashion in Indian clothing. It also marked the entrance of women in the workforce at a huge pace. The 80s brought the advent of Disco with an introduction to some shimmery and glittery costumes, denim and leather biker jackets, and chiffon sarees in varied colours with a fusion of Indian and western clothing styles. The 1980s also marked the active participation of women in the Indian Fashion Industry and altering Indian attitudes towards multiculturalism. The 90s marked the arrival of full-sleeve salwar kameez, floral dresses, long skirts, denim, shades, and dungarees. The decades following the 90s are touted to be the era when Indians adopted more westernized concept in the fashion making bold and stylish choices.

Literature Review 2: The 21st Century: The beginning of the 21st century brought about a stable and clear picture of the Indian Fashion Industry. As women became independent, pants, short skirts, and bold costumes and fashion became more cosmopolitan than region specific. This transformation is majorly seen in the style of wearing blouses and sarees these days. Halter-neck, back-button blouses, high-neck blouses, Katori style and puffed sleeve blouses have become the first preference of women rather than the traditional style of blouses. Sarees are draped mostly in Gujarati style and it would be right to say that Indian fashion scene is greatly influenced by its film industry time and again

Data Collection: 35 People Have been surveyed by creating a Google Form and requesting them to rate Fashion Designers. Rating was on Linear Scale (1 to 10 Scale, 1 being lowest and 10 being Highest). The response data was then exported in Excel using Google Forms and further analysis were carried out using Excel’s Data Analysis with Single factor Anova tool, below analysis were recorded.

Data Analysis: H0: All Four Fashion Designers are same
H1: Any one of them Fashion Designer is different
One Way Anova Table
Source of variation, ss df, MS, F, P-Value, F Crit
Between Groups, 37.4, 3, 12.46, 3.37, 0.020529, 2.67
Within Groups, 503.49, 136, 3.7
Total, 540.88, 139

Conclusion: From the data Analysis we can conclude that in case of Fashion Designers Calculated F Value 3.37, Which is more than tabulated F, 2.67 so reject Null Hypothesis and Accept Alternative Hypothesis which means any one of the Fashion Designers is different. The P Value is 0.025 which less than 0.05 so reject Null Hypothesis and accept Alternative Hypothesis.


Evolution of Fashion Industry in India