NAME: – Dhanashree pawar
ROLL NO.: – 10011 (MMS)
SUBJECT: – Business Research Methodology
AUTHOR: – Dhanashree pawar

INTRODUCTION: – The four FMCG companies mainly
1) Hindustan Unilever Ltd: – Hindustan Unilever Limited (HUL) is a consumer goods company. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods. HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a merger of constituent groups in 1956. it was renamed Hindustan Lever Limited. The company was renamed in June 2007 as Hindustan Unilever Limited.
2) ITC Ltd: ITC Limited is an Indian company. ITC has a diversified presence across industries such as cigarettes, FMCG, hotels, packaging, paperboards and specialty papers and agribusiness. The company has a total of 13 businesses in 5 segments. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as the India Tobacco Company Limited in 1970 and later to I.T.C. Limited in 1974. It employs over 36,500 people.
3) Nestle India Ltd: Nestle India Ltd one the biggest players in FMCG segment have its presence in milk & nutrition beverages prepared dishes & cooking aids & chocolate & confectionery segments. The company is engaged in the food business. The food business incorporates product groups such as milk products and nutrition beverages prepared dishes and cooking aids chocolates and confectionery. Nestle India manufactures products under brand names such as Nescafe Maggi Milky bar Milo Kit Kat Bar-One Milkmaid and Nestea. The company has also introduced products of daily consumption and use such as Nestle Milk Nestle Slim Milk Nestle Fresh ‘n’ Natural Dahi and Nestle Jeera Raita. The company’s brands include milk products and nutrition prepared dishes and cooking aids beverages and chocolates and confectionery. Their milk products and nutrition include Nestle Everyday Dairy Whitener Nestle Everyday Ghee Nestle Milk Nestle Slim Milk and Nestle Dahi. Beverages Include Nescafe Classic, Nescafe Sunrise, Premium Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a subsidiary of Nestle S.A. of Switzerland the company has presence across India with 8 manufacturing facilities and four branch offices spread across the region. The four branch offices in the country help facilitate the sales and marketing of its products
4) Britannia India Ltd: – Britannia Industries Limited is an Indian food and beverage company. Founded in 1892 and headquartered in Kolkata, it is one of India’s oldest existing companies and best known for its biscuit products. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and in more than 60 countries across the world. Beginning with the circumstances of its takeover by the Wadia Group in the early 1990s. it does enjoy a large market share and is exceedingly profitable.

OBJECTIVE: – To compare the different FMCG companies according to their preferential choices by the customer and calculate their ANOVA which will help us to understand the different group respondence.
LITERATURE REVIEW: – Fast-moving consumer goods generally carry shorter shelf lives, are bought for everyday consumption and encourage customer loyalty. Thus, companies in this sector trade at high volumes which means vast distribution networks, low-contribution techniques and high stock turnovers are fundamental to their success. These have been reviewed. Those are the one of the popular and mostly consumed FMCG companies around the world. Companies are popular in all the variety of age group and they also provide a lot of variety of their products from small age groups to grown up to the old age group. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods.

DATA COLLECTION: – I have collected data from the responses of 35 people I know also there were 4 FMCG companies I had selected to do this report those were:
Hindustan Unilever Ltd.
ITC Ltd.
Nestle India Ltd.
Britannia India Ltd.
And collected Reponses of this companies from the people who are their customers. So, they have rated this companies among 1-10 group through the google form and export that collected data to the excel sheet and calculated the ANOVA and after further calculation following data were collected

H0: all the four companies are same
H1: any one of the companies is different

Source of Variation SS df MS F P-value F crit
Between Groups 14.59285714 3 4.864285714 0.938853297 0.423831 2.671178
Within Groups 704.6285714 136 5.181092437

Total 719.2214286 139

CONCLUSION: – In the above ANOVA analysis, calculated F value is 0.93885 is less than tabulated F 2.67, So accept H0 and reject H1 so we can conclude that all are the companies are same.
Alternatively, P-Value is less than 0.5, so reject H0 and accept H1, which also means any one of the companies is different.

Siagian, H., Zeplin Jiwa, H. T., & Ferry, J. (2021). Supply chain integration enables resilience, flexibility, and innovation to improve business performance in COVID-19 era. Sustainability, 13(9), 4669. doi: