NAME: – Dhanashree pawar
ROLL NO.: – 10011 (MMS)
SUBJECT: – Business Research Methodology

TITLE: – relationship of Dabur LTD. India with Nifty 50 to calculate beta.
AUTHOR: – Dhanashree pawar
OBJECTIVE: – to find the relationship between Dabur LTD. India with Nifty 50 to calculate beta of Dabur ltd. India and see its significance.
LITERATURE REVIEW: – Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care, Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla, Dabur Chyawanprash, Real, Vatika and Hajmola and Company Product marketed in over 50 countries Leader in Herbal Digestives with 90% market share. Established: 1884 Founder: Dr. S K Burman Basic Motive: Manufacture of Ayurvedic Drugs Achieved By setting up manufacturing units and setting up Research and Development Labs Expanded its product line in the mid 1900’s by launching Dabur Hair Oil and Chyawanprash Added Oral Care Products in the 1970’s Shifted base from Kolkata to New Delhi in 1972 Launched Hajmola tablet in 1978. One way of understanding the basic fundamentals of Indian Ayurveda is to spend more time with nature and observe the plants and herbs. Line Extension Strategy was adopted by Dabur because It could attract different target audience Could renew Interest and liking for the brand by introducing new variants It could increase its market share Diversify without much risk Moved from its Core strategy and hence could give customers something better and different.
Dabur through its diversified brands has tapped various target segments like the Youth Health-Conscious People, School, Children, Mothers including old age group.
Extend Vatika brand to new categories like Skin Care and body wash segment Launch several brands in Southern India Market Exploring new geographical areas apart from that local as well global Oral Care Segment Launching New Products like Hair oils, Herbal and Gel Toothpastes etc.
Competition in the FMCG sector from well-established medicine- Allopathic and Homeopathic Markets were Herbal products.

DATA COLLECTION: – I have collected data from the website of NSE and I have taken data from the 1/09/2020 to 31/08/2021 till date. I sorted data with the help of excel sheet and further converted that data with each Friday of the year. Compared the data of NIFTY 50 and Dabur India LTD. and turned that data into regression analysis.

EQUATION: – share = 0.215669573 +0.352150923nifty
R SQUARE = 0.123005334
F = 6.451858 N= 47

DATA ANALYSIS: – in the above equation, the real relationship between Y (demand) and X (price) positive sign means it has a relationship like if demand increases then price also increases and if demand falls the price falls. If X rises 1 unit, then demand also rises by 0.352151 unit. R square is 0.123005334 which means 12.30% of variance in demand is explained by X. F 6.451858 is and P value for this 0.014525 which is less than 0.1means overall this model is statistically significant at 1% level

CONCLUSION: – This is good model and good beta also significant model which has positive increase also good results which showed positive graph of growth.
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