Title: Revolution of E-Commerce: During COVID-19

Author: Srushti Kiran Badwaik

Expand the utilisation of e-commerce
WHO’s call for social distancing as a precaution to prevent the spread of covid-19.Initially only started by educational institutions that carry out all teaching and learning activities at home. With the implementation of the large-scale social restrictions policy, almost all activities must be carried out from home, including work. Doing all the activities from home does not mean that it inhibits people from meeting their basic needs. By utilizing e-commerce and mobile commerce, people start shopping online. Almost all the necessities of life began to be available in e-commerce, even some offline stores then made use of e-commerce so as not to lose sales figures and customer needs. So it is understandable that the highest demand from the public at the time of pandemic was for products that are directly related to health, work support products when done from home, and supplementary food products. (Sardjono, W et al, 2021).

Online shopping mall reputation
The purpose of developing and validating multidimensional reputation criteria for evaluating online shopping malls, which have been growing explosively since the start of the COVID-19 pandemic. Researchers have devised a variety of methods for measuring corporate reputation. Reputation’s rate based on the criteria like quality of management and leadership, quality of products and services, innovativeness, community responsibility, wise use of company assets, effectiveness in running a global business, value as a long-term investment, soundness of financial position, and ability to attract and retain talent. ‘Reliability’, ‘Technical skills’, ‘Customer Service’, and ‘Accessibility’ were determined to be important factors for the reputation of online shopping malls. This online shopping mall reputation scale is expected to provide a standard for companies to effectively manage the reputations of online shopping malls in the future and for consumers to choose online shopping malls they can trust. (Yu, H. 2021).

Usability testing of e-commerce
Usability Testing is a parameter of measuring how user-friendly the application is. It mostly involves a group of testers to explore the defects in the application before it goes live. The main focus of usability testing is to meet the objectives like ease to use, flexibility, and controllability of the application. Usability testing determines whether an application is useful, usable, findable, desirable, and accessible. This testing depends upon the parameters of the application like accuracy, effectiveness, efficiency, user friendliness. There are three methods to test the website; firstly, using eye-movement and scientific instruments; secondly, collect and analyse the data of survey questionnaires and thirdly, using third-party testing tools. (Jain, S., & Purandare, P. 2021)

Evolution of e-commerce system
Due to the impact of the current new coronavirus epidemic, online shopping has become a means of consumption when residents live in isolation. With the rapid development of the Internet industry, all parties begin to rely on the network, which makes life faster. Faced with the increasing number of users, the shortcomings of traditional project architecture are increasingly obvious, mainly reflected in the poor concurrency and fault tolerance. According to the problems of the traditional project architecture, in order to achieve the best concurrent access on a given number of servers, this system adopts the service-oriented Dubbo distributed architecture, and realizes the design and development of the online shopping mall system. It not only meets the need of e-commerce system in function, but also opens the way for software in high concurrency, high load, robustness and scalability, and it also provides a good solution. (Ni, Y et al, 2021)

BUMDes development
Smart BUMDes is an e-commerce and e-collaboration platform in building the village economy in the midst of the COVID-19 pandemic (New Normal Era). Businesses have decreased levels based on visits or the presence of consumers in places which were affected by the Covid-19 pandemic. Businesses that can adapt to market dynamics is one that can continue to develop, one of them is online business. It is necessary to develop e-commerce services in Smart BUMDes which are needed during the COVID-19 pandemic. The objective of the implementation of village economic development is to create an area where people can enjoy a creative, healthy life, and have a high life expectancy. In order to achieve this, there will be several principles for village economic development that must be implemented, namely Transparency, participation and accountability. (Prabowo A et al, 2021)

Discount strategy of e-commerce
Consumers would only purchase products if they had the intention to do so first. For each individual, the behaviour of their online friends in social media constitutes their shopping environment. Besides environmental factors, there are also individual factors that come from consumers own judgement of the discount. Users get product information from their shopping communities, which are forwarded by online neighbours or published by merchants. This results on the reputation environment of e-commerce platforms enable to not only focus on short-term profits, but also consider long-term reputation, to strengthen supervision and enable all e-commerce businesses to achieve sustainable long-term development. (Lv, J et al, 2020)

Pandemic impact on e-commerce
Due to the rapid evolution of the virus and its global reach, medical resources have been imbalanced and very heterogeneous between different populations. Artificial Intelligence to develop patient triage systems to alleviate the burden on doctors and catboats developed to help patients detect symptoms early. The development of telecommuting and videoconference exchanges induced by the Covid-19 crisis has also strongly transformed the commercial relations between distributors and their customers. While the health crisis favors an increase in orders on the Internet, the study focused on the evolution of online shopping practices and customer expectations. Buyers are increasingly integrating environmental and societal considerations into their purchasing practices. (Mouhamadou, B. P. 2021)

E – Commerce beyond pandemic
Most governments impose rapid regulations such as the closure of non-essential businesses and lockdown while highly encouraging social distancing among the citizens for suppressing the outbreak of the virus, that raises the users of E – commerce, even after the outbreak. E-Commerce in this era should allow customers to have sufficient information before making purchase decisions. Such platforms would also be beneficial for sellers to perform business according to information strategies. Nowadays, many direct-to-consumer (D2C) companies even sell exclusively online. Existing O2O model stands for “online to offline” and vice versa, describing how retail and e-commerce companies manage their customers both on the internet and in the physical world. Without considering Click & Collect (C&C) model which facilitates users to place orders online via platforms and go offline in collecting foods. Order and track constitute facilities for customers to place orders in advance and the ability to track orders over platforms; which elevate issues of expensive food delivery charges, wait times, and inflexibilities of giving options to customers over the E-Commerce platform. (Abdul, H. M et al 2020).

Consumer analysis during pandemic
During the first closure of the economy, a significant difference was recorded in the timing of interactions during the working week and the weekend. Users started to carry out the dominant part of their interactions during the working week. This phenomenon occurred naturally and was a rationalized response to changing working conditions. Users thus maximized their benefits from e-commerce while using the time fund for this activity outside the time allocated to their personal time off and the subsequent partial closure of the economy during the Christmas holidays. By analysing the nature and timing of interactions, it was possible to identify the geographical specifics of e-consumer behaviour. (Pollák, F et al, 2021)

Impact on GDP
All the industries suffered severe changes due to the COVID-19 pandemic. Although the global economy is in decline, some sectors show an increase in values, e-commerce being one of them. Due to isolation measures and recommendations the consumer spending in physical stores decreased severely. Thus, people switched from buying from physical stores to e-commerce. We analysed it in terms of correlation in order to demonstrate that the growth of e-commerce is directly related to the growth of GDP. The growth of e-commerce has a positive impact on the Gross Domestic Product (GDP) growth. (Pantelimon et al, 2020).

Conclusion:
In the years to come, we will see 2020 as the moment that changed everything. Nowhere else has unprecedented and unexpected growth occurred like in the digital and e-commerce sectors. E-commerce booms as a customer wants to avoid stepping out as it’s very critical. Social media enables e-commerce businesses to set reasonable discount ranges according to different conditions. It shows direct relationship with GDP. It allow consumers to make decisions before purchase. Click and collect model facilitates better than ‘O2O’ model. Its usability measure user friendliness. During pandemic e-commerce helps us a lot to overcome difficulties and order online without hassle and contact less buying help us to overcome virus. This is how e-commerce becomes blessing for us in healthcare and medical facilities and so on.

References:

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