Title: Connecting Technology and Innovation
Author: Renuka Patil MBA_FIN_10006

Agriculture is inevitably related to climate change and has every impact on humans, food and agriculture sector. The issue of climate uncertainty gives rise to unavailability of food and raw materials. To overcome this challenge MSME can look upon various strategies to run their business in an increasingly global and digital economy. MSME can gain a competitive advantage by expanding the role of information technology. The level of e-business adoption process has eight type of services one of which they can promote and innovate their business through digital social media platform. The challenge of implementing the technology still remains. The issue affects adversely to suppliers and consumers and in the era of digitalization the MSME shall make effective use of E-Business. ( Khomah, I., Rahayu, E. S., & Handayani, S. M. (2021)

Blockchain Technology in SMEs:
Globally, organizations are shifting from traditional
to technology-driven supply chain management systems for
enhanced and effective collaboration across suppliers and
buyers. The benefits derived from blockchain
technology by supply chains can enable SMEs to
become more productive and competitive in dynamic
market conditions. However, blockchain technology adoption
by supply chains of SMEs in India faces major challenges
due to the limited availability of various resources like
skilled workforce, capital, technology penetration. In the future, research regarding blockchain technology adoption may be carried out in micro and large organizations in India and other geographies. (Bhardwaj, A. K., Garg, A., & Gajpal, Y. (2021).

Sustainability and Website:
The e-economy in the world builds and connect all type of business through innovation and globalization. COVID-19 Pandemic has certainly increased the online consumption which does not mean decrease in competition. The study of the perceptual process aims to understand the meaning that an online consumer of electronics and home appliances online stores has from the moment of exposure to sensory stimuli. Likewise, this study on consumer attitudes and their perceptions of e-commerce sites provides the direction to find out the antecedents of e-loyalty from a socio-psychological point of view. e-commerce website is based on trust and the positive consumption experience optimization, especially in the COVID-19 pandemic. E-commerce is also related with the link and integration between different types of developed and developing countries as a consequence of commercial exchanges into the online environment. ( Paștiu, C. A., Oncioiu, I., Gârdan, D. A., Maican, S. Ș., Gârdan, I. P., & Muntean, A. C. (2020).

Usability Testing:
E-commerce has revolutionized the mode of shopping, and thus, we need to focus on ways to improve the usability of e-commerce applications. Usability is a framework that measures how adaptable the application is. The main objective is flexibility and controllability of the application. The two types of testing usability are Laboratory Usability Testing and
Remote Usability Testing. To create a good image of the application, the user interface must be consistent across all the pages as e-commerce applications keep on changing based on daily needs and promotional offers. (Jain, S., & Purandare, P. (2021). Connectivity, Readability, Accessibility, and Functional Performance are the factors of usability testing used in e-commerce application. The result indicated that currently, e-commerce applications are moving as per customers’ needs, but in the future, they need to improve a lot to stand out from competitors. (Jain, S., & Purandare, P. (2021)
E-customer Security:
The security of the e-customer largely depends on the security of the e-store in which the purchase is made. Research has shown that e-stores are not fully secure, which mainly results from negligence and the lack of knowledge in the sphere of cybersecurity. The main goal of activity in the area of sustainable development is to eliminate not only ecological but also social threats. The risks associated with online shopping are felt by both those who do and those who do not do such shopping. The security of e-commerce should, therefore, be included in sustainable development programs along with the allocation of funds for increasing the security of e-customers and e-stores. Sustainable development aims to counteract environmental threats as well as social threats. With the increasing number of social threats, the number of goals and scope of activities in the field of sustainable development increase. (Pabian, A., Pabian, B., & Reformat, B. (2020).

Covid-19: Perspective and Challenges:
The Covid-19 epidemic has rapidly forced numerous entities to become predominantly oriented to electronic commerce in the last few months. New perspectives and challenges emerge due to the usage of electronic commerce processes and practices in the time of the Covid-19 crises. In the time of the Covid-19 quarantine, electronic commerce remains the sole source of various types of communication addressing both business and personal needs. E-commerce has been widely used in the times of covid for business practices, Video conferences, Privacy and security, etc. Covid-19 epidemics will eventually stop in the future, leaving us with the scarves that resulted from the disease itself and the consequences of the quarantine. However, all of this would be in vain if we all do not work strongly in the future to retain the examples of good practices, to improve them, and to solve the problems that surfaced, such as various privacy and security issues. (Pejić-Bach, M. (2021).

The Risk of E-Payments:
The spread of various forms of e-payments, as well as technological innovations, fill existing gaps in infrastructure and allow for more convenient use of electronic payments and contribute to more and more consumers opting out of making cash payments. The aim of the paper is to investigate whether and why consumers maintain cash reserves, understood as cash held due to a precautionary motive, despite having made a decision to use e-payments. Since consumers are aware of these risks, despite rarely experiencing any problems with e-payments, they use proper prevention strategies in order to reduce this perceived risk. The most common and in the opinion of the respondents, the most effective prevention strategy, is carrying cash. (Pietrucha, J., & Maciejewski, G. (2020). The main determinants underlying the decision to maintain cash reserves are: the consumer’s mental state, i.e., the level of acceptable risk, the less likely a consumer is to maintain a cash reserve. Even though e-payment infrastructure is becoming more and more advanced and problems with card or mobile payments are less common, a very large percentage of consumers still need cash. Therefore, it will be necessary to continue to maintain both cash and electronic payment systems, which will generate higher social costs and require greater use of resources. (Pietrucha, J., & Maciejewski, G. (2020)

E-Consultation Websites:
Durning the outbreak of Covid-19 there were shortage of medical facilities. Therefore, to reduce the spread of virus and to increase the productivity of medical facilities virtual platforms like E-consultation websites were made up to meet the rising medical demand and solving the issues of patients. The major benefit is low travel and waiting cost. understanding the impact of online and offline signals on patients’ physician selection choice for e-consultation during the COVID-19 crisis. Based on the signalling theory, physician online reputation and online effort were identified as antecedents of patients’ e-consultation choice. These findings validate the claim during the recent pandemic crisis, patients are more motivated to search physician information from online channels rather than offline channels. (Adnan, M. S., Rizwan, A. N., & Ok-Ran Jeong. (2021).

Impacts of Technology:
Technology use among older adults is growing. Intergenerational informal education between those with existing relationships may be more effective for knowledge/information exchange. When considering why adult children and grandchildren were common educators, there are a few ways to explain this finding. There’s a change in family notion where younger generation plays a role of guiding and motivating older adults to study technology. With rapid technological developments occurring, there are great opportunities to expand the understanding of gerontechnology and human–computer interaction from a multi-disciplinary standpoint. Technology has the potential to play an integral role in ensuring all attributes complement each other and keep knowledge up to date. (Freeman, S., Marston, H. R., Olynick, J., Musselwhite, C., Kulczycki, C., Genoe, R., & Xiong, B. (2020).
Use of Mobile Technology:
Covid-19 has forced us to make use of technology since people have limited alternatives to meet their needs, and to engage with this captive audience, many governments and institutions have introduced mobile health (mHealth) interventions to disseminate information during the pandemic. The Upinion app was developed as a way to collect feedback from affected communities in any response effort in order to provide better and more efficient support. Therefore, according to the study people had knowledge about Covid-19 but more through social media rather than government officials. (Fischer, A. E., Tanya, V. T., Gumede, S. B., & Lalla-Edward, S. (2021)

Digitally and globally technology has been growing from many decades on its own pace but the pandemic of Covid-19 has bought many more innovative exposures to it. Therefore, technology has grown in every sector starting from agribusiness to cryptocurrency blockchain technology given every participant its benefits.

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