Author: Aishwarya Salvi (ITM)
Roll No : 39
EMBA17
Introduction:
Instagram (commonly abbreviated to IG or Insta) is an American photo and video sharing social networking service created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can like photos and follow other users to add their content to a personal feed.
Facebook, Inc., is an American technology conglomerate based in Menlo Park, California. It was founded by Mark Zuckerberg, along with his fellow roommates and students at Harvard College, who were Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, originally as TheFacebook.com—today’s Facebook, a popular global social networking service. It is one of the world’s most valuable companies. It is considered one of the Big Five companies in U.S. information technology, with Google, Apple, Microsoft and Amazon.
YouTube is an online video platform owned by Google. In total, users watch more than one billion hours of YouTube videos each day, and hundreds of hours of video content are uploaded to YouTube servers every minute.
Besides watching and uploading, registered users can comment on videos, rate them, create playlists, and subscribe to other users.
Founded in 2005, YouTube was acquired the following year by Google for US$1.65 billion. It has become one of the company’s most lucrative subsidiaries, earning $19.8 billion in 2020.

WhatsApp Messenger, or simply WhatsApp, is an American freeware, cross-platform centralized messaging and voice-over-IP (VoIP) service owned by Facebook, Inc. It allows users to send text messages and voice messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp’s client application runs on mobile devices but is also accessible from desktop computers, as long as the user’s mobile device remains connected to the Internet while they use the desktop app. The client application was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion. It became the world’s most popular messaging application by 2015, and has over 2 billion users worldwide as of February 2020.
Objective: To compare 4 social networking sites by using one way annova method.
Data Collection:
The 4 networking sites like Instagram, Facebook, YouTube, WhatsApp were taken into consideration.
A total of 25 students surveyed to rate the social networking sites on a scale of 1-10. In this way data was successfully collected.
Data Analysis:
Data collected was then entered in Excel and was analyzed using One Way Annova method and from that below Hypothesis was formed.
H0: All social networking sites are same.
H1: Any one of the social networking site is different.
ANNOVA TABLE :
Source of Variation SS df MS F P-value F crit
Between Groups 17.36458333 3 5.788194444 0.99064672 0.400854021 2.703594079
Within Groups 537.5416667 92 5.842844203
Total 554.90625 95
From the above table we get to know that
Calculated F=0.99064672
P-value = 0.400854
Tabulated F = 2.703594
Conclusion:
Calculated F value (0.99064672) is less than Tabulated F value (2.703594), so Reject H1 and Accept H0 which means all social networking sites are same.