Author: Vikrant Mulik

Batch- EMBA 16

Roll no.- P072

Introduction: A motorcycle, often called a motorbike, bike, or cycle, is a two wheeled motor vehicle. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising, sport including racing, and off-road riding.

Research is been conducted on following 200cc motorcycles:

* Bajaj Pulsar 200ns
* KTM Duke 200
* Hero XPULSE 200

View/ Review:

1. In India 200cc bike segment has grown significantly as youth is more attracted towards sporty and budget friendly motorcycles.
2. The new generation motorcycles comes with advanced safety features like ABS (Anti- Brake locking System), fully digital speedometer and infotainment system.
3. Looking at the current demand and future growth prospects in the 200 cc segment, indian as well as foreign brands are increasing their investments to gain competitive advantage and high market share.

Data Collection:

Survey was carried out with the help of Google form for rating the 5 different brands of 200 cc motorcycles on Linear Scale of 1 to 10. The data was collected from 30 random. This data was then entered in excel and One-way ANOVA was applied to it.

Data Analysis:-
H0: Rejected as all types of motorcycles.
H1: Accepted as any one of them is different

Source of Variation SS df MS F
Between Groups 15.24 3 2.31 3.106472492
Within Groups 162.5 142 1.065517241

Total 164.74 149

F=0.004 4df 145df = 2.43

As calculated F is more than tabulated F, Reject H0 & Accept H1, which means any one of them, is different.